Perfect merchandise presentation at the point of sale

The presentation of products at the point of sale is based on the optimum presentation of the product and merchandise range. A successful product presentation has a positive impact on sales and therefore serves as a direct sales promotion channel. A successful presentation of products must stimulate demand among customers, amongst other things, that leads to spontaneous purchases.

A successful product presentation therefore has a direct impact on the company's success, thus playing an important role in the strategic planning of a successful corporate group.

The perfect merchandise presentation stands out from your competition at the point of sale and makes your product the centre of attention. A first-class merchandise presentation must also achieve this as customers decide within a few moments whether or not the product appeals to them. It is important to take industry-specific features into consideration and incorporate them positively into the concept of the merchandise presentation to gain an advantage over the competition. Not every product can be presented in the same way. Kling is aware of the features of the respective industry thanks to years of experience. We work with you to develop a merchandise presentation for you that is individually tailored to your target group.

Demand-oriented merchandise presentation and emotion-oriented merchandise presentation

Demand is stimulated through the interaction of several tools and of course depends mainly on the target group. Anyone who is aware of the needs of their customers presents their product range in an optimum manner and achieves a promotional effect. Tools used to create a demand-orientated merchandise presentation include attractive product images or succinct video clips that explain the benefits of the products. Ideally a test product is available to initiate interaction between the product and the consumer. If the business is aware of the needs of its consumers, it can respond to this and present its products in an optimum manner.

Emotions can be stimulated in different ways. A business has just a few minutes to arouse these emotions in the customer. The customer must decide on the product during this time and make a spontaneous purchase. A professional and attractive merchandise presentation is therefore essential. The interplay of emotional images, good lighting as well as an attractive product display and focused arrangement form the backbone of a promotional merchandise presentation. Combined with a themed world, shopping becomes an experience and also creates a positive brand image among consumers.

Experience-oriented merchandise presentation and theme-oriented merchandise presentation

Experience-orientated consumers are on the rise. Up to half of all consumers in the Federal Republic of Germany expect an experience when they go shopping. Several studies demonstrate this. A successful merchandise presentation must therefore create worlds of experience that respond to customers and result in a positive purchase decision. Whether it's in the form of a special window display or by creating eye-catchers at the point of sale.

The aim of a good merchandise presentation must therefore be to generate themes and create themed worlds or worlds of experience. Appropriate occasions and the resulting themes can be found in the course of the year and realised, for example, with decorative products, product displays, showcases or shop systems. A theme-orientated merchandise presentation gives the business an opportunity to stand out from the crowd and strengthen its image.

Selection of the appropriate presentation system

Depending on the product and intended use, one or the other means of presentation is recommended. For short-lived, seasonal promotions, promotional displays, which can be set up and dismantled relatively easily, are particularly suitable. For longer placements at the POS, more robust displays, for example made of wood or acrylic, are recommended. In this case, showcases and shop-in-shop furniture or shelves are of central importance for the merchandise presentation.

Likewise, for certain industries such as jewelry, goods can be presented with the help of decorative busts or stands. The use of presentation cases with a matching presentation tray and innovative packaging solutions can also make your contribution to the all-encompassing merchandise presentation.