POS Displays - Displays at the Point of Sale
SALES DISPLAYS, PRODUCT DISPLAYS AND OTHER DISPLAYS AT THE POINT OF SALE - POS DISPLAYS
It is difficult to think of sales rooms without point of sale displays these days. A POS display supports the effect of the product and at the same time informs customers about the product or the brand. POS displays can be placed in variable ways and aid the orientation of customers in the sales room – they guide the customer to the product and ensure that the customer stops at the product stand and then purchases it.
The intended use of the sales display is decisive for the selection of materials. For short-term or promotional campaign-related deployments at the POS, less expensive materials such as corrugated cardboard, carton or plastic are used. On the other hand, for displays that will be at the point of sale for a long time and that contain precious goods, the use of higher-grade materials, for example wood or glass, will be preferable.
Product displays in the shop window must be especially eye-catching since they impact the decision as to whether a potential customer enters the shop or not. That is why much value is placed on effectively setting the products as well as the brand apart from the competition when designing the shop window displays.
Kling - expert for POS-displays
Are you planning an individual POS display? We are your competent partner in development and implementation. Do you have any questions about our products and services? Call us or contact us by e-mail – a member of our service team will get back to you right away!
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