Was macht die Kling GmbH?

Die Kling GmbH mit Sitz in Birkenfeld bei Pforzheim gehört zu den führenden Herstellern im Bereich verkaufsfördernder Warenpräsentation. Sie entwickelt Präsentationssysteme und Komplettlösungen für anspruchsvolle Marken und Markenprodukte.

Welche Produkte und Lösungen bietet Kling an?

Kling bietet aufmerksamkeitsstarke Displays, innovative Verpackungen und Etuis, hochwertige Vitrinen, modulare Shop-in-Shop-Lösungen, Präsentationskoffer, Markenaufsteller in verschiedenen Materialien sowie ansprechende Dekorationen.

Wie unterstützt Kling seine Kunden?

Kling begleitet seine Kunden von der ersten Idee über Design und Produktion bis zur logistischen Umsetzung am Point of Sale. Das Unternehmen legt besonderen Wert auf Qualität, Flexibilität und nachhaltige Lösungen, um Marken und Handelspartner optimal zu unterstützen.

Welche Vorteile bieten die Lösungen von Kling?

Durch langjährige Erfahrung und innovative Konzepte gelingt es Kling, Aufmerksamkeit zu erzeugen, Produkte optimal zu präsentieren und die Verkaufszahlen gezielt zu steigern.

Seat Cupra

3D metallic copper star-shaped emblem with angular cutouts on a light gray background

Increase in brand impact through first-class presentation at the point of sale.

Kling produces logos and letterings for Seat's sales rooms.

From the idea to the finished product

The core business of Kling has always been increasing the brand impact and building as well as improving the image of a brand. Seat also took advantage of this fact and came up with the idea of displaying the new Seat logo in three dimensions and on a large, prominent area in the Cupra sales rooms. The goal should be to present the logo concisely on the wall. The logo should also have a certain robustness and of course be visually appealing and must be of high quality.

Transparent 3D CAD view of an angular part with green and pink surfaces and visible mounting points

Draft

Close-up of a CNC cutting machine shaping a thick plastic sheet with precise layered contours.

Sample

Close-up of white angular 3D letters on a brown surface, likely for signage or point-of-sale display.

Production

Insights in our production facility

CNC milling head machines a light mold plate with precise stepped contours.

Close-up of several transparent RFID or NFC labels with visible antenna lines on a white background

Close-up of white 3D foam letters on a gray surface, with sharp edges and a milled finish

Milling out and pouring the Cupra logo with acrylic

In order to guarantee the three-dimensionality and quality of the logo, the logos were first milled out and then the milled shape was filled with cast acrylic. After that the back was cut out with CNC, sanded, painted and the LED glued in.

Varnishing of the logos

Probably the biggest challenge of the project lay in the vanishing and ensuring the surface quality of the logos. In the end, the paint surface should be identical to the car paint. In addition, it should be ensured that the corners of the logo are pointed.