Porsche Design
consultant box: Individual & Tailor-made.
A revolution in the luxury watch market: with the help of the watch Configurator, customers can put together their own personal "sports car for the wrist" according to their individual wishes. From the case to the bracelet to the personal engraving, potential customers can choose from more than 6 million possible combinations.
The goal of this project was to design a particularly high-quality, elegant, and representative consultant box for Porsche Design, in which the various bracelets, Porsche Design chronograph calibers, titanium case middle, titanium bezels with sapphire crystal, titanium case back with sapphire crystal, and dials in Porsche leather or exterior color can be presented.
Therefore, when selecting the material, particular attention was paid to the look and feel, which is why it was decided to manufacture the consultant box from noble painted MDF. The interior of the consultant's box consists of a high-quality foam insert, the surface of which is coated with a beautiful Alcantara fabric. A varnished acrylic glass cover with printing describing the individual watch elements highlights the high quality and uniqueness of the configuration options as well as the Porsche brand.
With the Chronograph 1 - 1972 Limited Edition, Porsche Design is reviving a piece of contemporary history: This exclusive edition revives the specific design features of its historical prototype with great attention to detail: The dial, crown, clasp and case back bear the historic Porsche Design logo. The tachymeter scale and date display are in the 1972 font, and the hands have the unmistakable squared shape of the original baton hands.
Optimal readability, no matter what time of day, is ensured by a hard-coated sapphire crystal with a 7-fold anti-reflective coating on both sides, while the hour indicators shine in the dark thanks to luminescent Superluminova. The details bring the classic watch to life - the clasp of the titanium bracelet with the embossed historical logo and the likewise historical design of the specially developed crown with raised original logo perfectly round off the design experience.