New displays for Seiko

The first prize goes to Seiko

Winner types prevail: Such as the SEIKO Xchanger, an innovative, modular sports glasses concept tailored to the physiognomy of the wearer, which was awarded first place in the sports equipment category at the latest Paris optics trade fair, SILMO Mondial de Optique.

For the presentation of the SEIKO Xchanger, the global eyeglass lens and frame manufacturer SEIKO Optical Europe GmbH is cooperating with the display and packaging expert Kling.

For the successful trade fair appearance, Kling GmbH had produced a product-supporting display within a very short time. The SEIKO Xchanger concept for sports frames, manufactured using the 3D laser sintering process, stands for innovation, individuality and product variability to the highest degree.

Following the success of the trade fair, the display now also optimally records this product message in specialist shops.

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