New Display Family for Phonak
Successful launch in specialist stores
Phonak (www.phonak.de), a member of the Sonova Group with its headquarters in Stäfa in Switzerland has been developing, producing and distributing state-of-the-art hearing and wireless systems for more than 60 years. The combination of expertise in hearing technology, mastery in acoustics and strong cooperation with hearing care professionals allows Phonak to significantly improve people's hearing ability and speech understanding and therefore their quality of life. Four new presentation displays have been developed for the German sales company Phonak GmbH with the help of Kling GmbH to further enhance the presentation of products at the point of sale on the German market with a focus on improving their appearance, increasing continuity and refreshing their current presentation at the point of sale.
A total of three small displays as well as an LED-based illuminated display were designed, visualised and sampled by Kling within a very short period of time. Individual cardboard packaging was subsequently designed for specialist stores to create a lasting first impression and leave no doubt as to the products' quality.
The various small displays are designed for universal use. Besides the mere presentation of the hearing aids, the displays ensure that special features are communicated and highlight certain models or offer customers' information to take away with them, amongst other things.
The displays and packaging were made in Germany to meet the highest quality standards and both have been launched in specialist stores with great success.