Betty Barclay GmbH & Co. KG, based in Nussloch near Heidelberg, produces and sells women's clothing, perfumes, bags, watches, jewelry and glasses under the brand name Betty Barclay.
For the current sunglasses collection, Kling GmbH and Betty Barclay developed an attractive & flexible display for the point of sale. The entire project was implemented within the Kling Group.
The intelligent design comes from the in-house creative forge Tablo. Prototype construction, production & logistics took place at Kling in accordance with the highest quality standards. The base of the POS display is made of MDF, which is finished with a concrete-look coating. There are fine rods made of carbon on it, which visualize the lightness of the sunglasses. The tableaus on it put the glasses in the spotlight in an eye-catching way. The printed cardboard back can be exchanged at any time and thus adapted to seasonal trends.
The flexibility of the display enables sustainable and successful use at the point of sale.